ThaiNamthip Coca-Cola Partners with Global Brand “Wingstop” to Enter the Thai Market, Launching Its First Store and Targeting Gen Z with a Bold Flavor-Led Positioning

ThaiNamthip Coca-Cola has partnered with Wingstop, a globally renowned quick-service restaurant (QSR) brand, to mark Wingstop’s official entry into Thailand with the launch of its first store at MBK Center, a lifestyle destination popular among young consumers. The partnership brings Wingstop’s distinct flavor-driven positioning to the Thai market, combining its signature fried chicken offerings with the refreshing vibrancy of Coca-Cola beverages to deliver a dynamic dining experience tailored to Gen Z lifestyles. Wingstop is a global food brand with more than 3,000 locations across 18 countries worldwide, widely recognized for its bold flavors and proprietary sauces. Entering Thailand’s highly competitive QSR landscape, the brand introduces a clear positioning statement: “Wingstop is not a chicken business, but a flavor business.” The first Thai store offers nine signature chicken wing flavors, designed to deliver intense taste profiles and a fun, engaging brand experience. The pairing with Coca-Cola’s globally iconic beverages further enhances the overall experience, adding refreshment and excitement that resonate with the new generation of consumers.

Mr. Jason Riley, Vice President – HoReCa, ThaiNamthip Corporation Public Company Limited, the bottling partner of The Coca-Cola Company in Thailand, stated: “ThaiNamthip Coca-Cola is pleased to partner with Wingstop and to be part of a key milestone in bringing another leading global food brand to Thailand. With its strong flavor credentials and distinctive sauce profiles, Wingstop is well positioned to energize the fried chicken category and drive new momentum in the market. The collaboration brings together two global brands, combining Wingstop’s bold flavors with Coca-Cola’s familiar and much-loved beverage portfolio to elevate the dining experience into something more fun, refreshing, and engaging. This partnership also aligns with Wingstop’s ambition to connect with younger consumers, supported by our unlimited refill beverage offerings, including Coke Original Taste, Coke Zero Sugar, Sprite Zero Sugar, Fanta in three popular flavors, as well as Minute Maid Splash and Fuze Tea. Looking ahead, ThaiNamthip Coca-Cola and Wingstop plan to collaborate on a series of exclusive activities to further extend flavor experiences into the lifestyle of Wingstop customers.”

Mr. Prakarn Raiva, Brand owner and Wingstop Bro of Thailand, commented, “What sets Wingstop apart is that it is not simply a fried chicken brand, but a brand built around flavor identity and a playful, bold character that confidently introduces new and distinctive flavors clearly different from what is currently available in the market. This differentiation has strongly resonated with younger consumers, including fans who have previously experienced Wingstop overseas and developed a strong affinity with the brand. Bringing Wingstop to Thailand is a proud milestone, driven by the belief that flavor goes beyond food, it is about creating experiences that add excitement to everyday life. Partnering with ThaiNamthip Coca-Cola enhances that experience by adding color, refreshment, and fun through Coca-Cola’s vibrant beverage portfolio, which aligns seamlessly with Gen Z lifestyles. This collaboration supports Wingstop’s ambition to become a top-of-mind brand and an integral part of young consumers’ lives, while also strengthening operational excellence through partnership with a global-standard organization.”

Wingstop’s first store in Thailand is now open on the 2nd floor of MBK Center, near the BTS Skytrain connection. The store operates daily from 10:00 a.m. to 2:00 a.m., offering nine signature chicken wing flavors alongside a full range of Coca-Cola beverages. Available drinks include Coke Original Taste, Coke Zero Sugar, Sprite Zero Sugar, and Fanta in Orange, Strawberry, and Fruit Punch flavors, as well as non-carbonated options including Minute Maid Splash and Fuze Tea, all available with unlimited refills.

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