ThaiNamthip Coca-Cola and Suki Teenoi Presented an Exclusive ATLAS Concert, Elevating Year-End Entertainment for Members

ThaiNamthip Corporation Public Company Limited, the bottling partner of The Coca-Cola Company in Thailand, partnered with Suki Teenoi to deliver an exclusive year-end concert experience for Suki Teenoi members. The collaboration featured ATLAS, a popular seven-member T-POP boy band, offering an up-close live performance designed to resonate with Gen Z audiences.

The event was held recently on the 6th floor of JJ Mall and featured a live concert alongside a range of interactive engagement zones. Attendees participated in on-site activities including games, photo booths, and food and beverage stations serving Coca-Cola products, creating a comprehensive entertainment experience that combined music, lifestyle, and refreshment.

The campaign marked the first collaboration between the two brands, bringing together Suki Teenoi’s signature all-you-can-eat sukiyaki buffet with the refreshing experience of Coca-Cola. The partnership reflected a long-standing business relationship, with Coca-Cola beverages having been served at Suki Teenoi restaurants since the brand’s first branch and continuing across all locations nationwide.

By integrating live entertainment into the customer journey, the initiative extended beyond a dining occasion and aligned with lifestyle and entertainment trends popular among younger consumers. The collaboration strengthened engagement between customers and brands while reinforcing relevance among Gen Z audiences through experiential marketing.

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