ThaiNamthip Coca-Cola and Minor Food Join Forces to Launch “EAT OUT LOUD!” A Signature Concert Experience Bringing Together Great Food, Refreshing Beverages, and Live Music

ThaiNamthip Coca-Cola, the bottling partner of The Coca-Cola Company in Thailand, has partnered with Minor Food, one of Asia’s largest restaurant and quick-service restaurant operators, to deliver an unforgettable experience through “EAT OUT LOUD!”, a major concert event created to strengthen customer engagement and thank loyal consumers of both companies’ brands. The event will take place on 25 October 2026 at Union Hall, Union Mall.

Built around the concept of combining exceptional food with unforgettable entertainment, EAT OUT LOUD! will feature exclusive food stations showcasing specially curated menus available only at the event from Minor Food’s leading restaurant brands, alongside refreshing beverages from Coca-Cola. Guests will also enjoy performances by some of Thailand’s top artists, including Slot Machine, The Parkinson, URBOY TJ, Maiyarap, and a Secret Artist, promising an exciting and memorable concert experience.

Mr. Jason Riley, Vice President – HoReCa, ThaiNamthip Corporation Public Company Limited, said: “Our collaboration with Minor Food, one of the region’s leading food service companies, on EAT OUT LOUD! reflects ThaiNamthip Coca-Cola’s commitment to delivering refreshment through our world-renowned beverage brands while supporting our business partners in driving growth and strengthening connections with consumers through meaningful brand experiences. We believe that enjoying a meal with Coca-Cola enhances the dining experience by making every meal more enjoyable and every moment more refreshing. This belief inspired the creation of EAT OUT LOUD!, where food, beverages, and music come together to elevate the consumer experience. When these three elements are combined, they create an atmosphere of happiness, memorable moments, and opportunities for people to spend quality time together.

Music was therefore chosen as the heart of this event, enabling us to share happiness while expressing our appreciation to consumers for their continued support. We hope EAT OUT LOUD! will further strengthen the bond between our brands and consumers while reinforcing Coca-Cola’s place in life's happiest moments.”

Mr. Anupon Nitiyanant, Chief Operating Officer, The Minor Food Group Public Company Limited, said: “The collaboration between Minor Food and ThaiNamthip Coca-Cola is built on a shared vision of creating meaningful customer experiences that go beyond price promotions. For Minor Food, this is more than a marketing campaign—it represents another step in strengthening customer relationships through unique experiences while giving consumers greater opportunities to engage with our portfolio of brands. Today’s consumers, particularly younger generations, increasingly value memorable shared experiences over simply purchasing products. Music marketing provides a powerful platform for connecting people with brands, as music creates emotions, lasting impressions, and deeper brand affinity. EAT OUT LOUD! extends the dining experience

beyond our restaurants, allowing customers to enjoy exclusive menus created specifically for the event, offerings that cannot be found during regular restaurant visits.”

Mr. Anupon also shared the company’s business outlook for the second half of the year: “From a business perspective, the success of this concert ticket package is measured not only by ticket sales but by its ability to create a seamless customer journey connecting restaurant visits with exclusive experiences. The campaign is designed to encourage visits across our restaurant brands, increase customer frequency, and strengthen engagement throughout the third and fourth quarters, a period when consumer activity and spending are typically at their highest. Today, restaurants are no longer simply places to enjoy a meal, they have become part of consumers’ lifestyles and quality time with family and friends. This event marks the beginning of a long-term strategy to create lasting value for our customers, not only through food and service but also through memorable experiences across music, entertainment, sports, and other lifestyle activities in the future."

Consumers can enjoy this exclusive food-and-music experience by purchasing the EAT OUT LOUD! concert package for THB 2,000. Designed to maximize both value and experience, the package includes admission to the concert together with discount vouchers redeemable throughout the campaign at participating Minor Food restaurants, including The Pizza Company, Bonchon, Burger King, Sizzler, and The Coffee Club.

The EAT OUT LOUD! concert package has been available for purchase since 1 July 2026 through participating Minor Food restaurant outlets and the Minor Food mobile application.

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