ThaiNamthip Coca-Cola Expands into QSR Bakery Segment; Partners with Bonjour, French-Style Bakery Brand, Pairing Refreshments with Fresh-from-the-Oven Delights

Bangkok, 19 March 2026 – ThaiNamthip Coca-Cola continues to drive growth across the Quick Service Restaurant (QSR) channel, expanding into the bakery segment through partnership with Bonjour, a French-style bakery brand. The collaboration aims to create shared business success while advancing marketing strategies that strengthen sales performance. The partnership builds on ThaiNamthip Coca-Cola’s strength in delivering end-to-end beverage services, spanning the entire process from production to logistics and in-store execution. This integrated capability enables fast and efficient service for partners, supporting smooth and seamless in-store operations.

Kicking off the summer season, the collaboration also brings a Coca-Cola promotional campaign to Bonjour outlets, offering customers the chance to win prizes when purchasing Bonjour menu items paired with Coca-Cola beverages at participating branches.

Mr. Jason Riley, Vice President – HoReCa, ThaiNamthip Corporation Public Company Limited, the bottling partner of The Coca-Cola Company in Thailand, said: “ThaiNamthip Coca-Cola is delighted to partner with Bonjour, a French-style bakery brand. Coca-Cola beverages are served across more than 100 Bonjour branches nationwide. Leveraging our strengths in delivering globally renowned beverage brands through end-to-end beverage services, together with a nationwide logistics network, the partnership helps strengthen and support the growth of our business partner. ThaiNamthip Coca-Cola also continues to support sales strategies through special promotional offers, including combo sets and Coca-Cola campaigns designed to deliver refreshing experiences for customers throughout the year. These initiatives bring together the refreshing taste of Coca-Cola beverages with the freshly baked delights of Bonjour, creating an enjoyable and accessible experience for consumers.

The partnership with Bonjour also supports ThaiNamthip Coca-Cola’s continued growth in the bakery customer segment. Beverages are offered in packaging formats and sizes tailored to Bonjour’s store concept, which focuses on convenience for consumers seeking quick Grab-and-Go purchases. In addition, fountain beverage dispensers are installed in selected branches to suit different store formats and locations, further supporting the partner’s business growth and shared success.”

Mr. Darren White, Group Chief Executive Officer, Bonjour Company Limited, said: “Bonjour is a French-style bakery brand positioned as an ‘Everyday Bakery’—a place where customers can easily enjoy freshly baked products at shopping malls and department stores nationwide. Using high-quality ingredients sourced from around the world, our products are freshly baked every day and offered at accessible prices. In addition, our own production facility enables consistent product quality across all branches while supporting network expansion and franchise operations.

The partnership with ThaiNamthip Coca-Cola further enhances the enjoyment of our freshly baked menu with the refreshing taste of Coca-Cola beverages. Their efficient and standardized beverage delivery system also strengthens our in-store operations. Together, we aim to elevate the overall customer experience at Bonjour through marketing activities designed to bring excitement and engagement to customers throughout the year.”

Coca-Cola beverages are now available at all Bonjour branches nationwide, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Sprite, Fanta Strawberry, Schweppes Manao Soda, Minute Maid Pulpy, and Namthip Drinking Water. To celebrate the summer season, a special promotion under the Coca-Cola campaign invites customers to win exciting prizes with a total value of over THB 340,000. Customers who purchase a Bonjour menu item paired with Coca-Cola Original Taste or Coca-Cola Zero Sugar at participating Bonjour branches from now until 30 April 2026 will have the chance to win prizes.

For more information, please contact the LINE Official Account: @Cokewithfood.

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