ThaiNamthip Coca-Cola and Taco Bell, Thailand’s No.1 Mexican Fast-Food Brand, Strengthen QSR Leadership in Thailand, Celebrating National Taco Day Throughout October

ThaiNamthip Coca-Cola has partnered with Taco Bell, the renowned Mexican-style restaurant chain from the United States with more than 7,000 outlets worldwide, to reinforce their leadership in Thailand’s QSR (Quick Service Restaurant) market. Together, the two global power brands are strengthening Taco Bell’s position as Thailand’s number-one Mexican fast-food brand. To mark National Taco Day, traditionally observed on the first Tuesday of October, consumers are invited to join engaging activities on social media, including the #TacoChallenge, adding fun and excitement to the celebration.

Mr. Jason Riley, Vice President – HoReCa, ThaiNamthip Corporation Public Company Limited, the main bottling partner of The Coca-Cola Company in Thailand, stated: “ThaiNamthip Coca-Cola has been a strong partner of Taco Bell since its entry into Thailand in 2019. We are delighted to be part of introducing a new segment in Thailand’s QSR market, bringing one of the world’s most popular Mexican-inspired fast-food brands to Thai consumers. By pairing signature Taco Bell menu items with favorite Coca-Cola beverages – including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Fanta Grape Pop, and Fuze Tea – we deliver a refreshing dining experience at 38 Taco Bell restaurants nationwide. This partnership continues to combine the strengths of two renowned global brands, offering quality products and memorable dining moments, while advancing our shared commitment to enhance consumer experiences and drive QSR market growth in Thailand. With ThaiNamthip Coca-Cola’s deep experience and expertise in the QSR sector, we are committed to working hand in hand with our partners to drive continued success, deliver high-quality and trusted products and services, and create joyful moments for consumers across the country.”

Mr. Supat Praisankul, General Manager, Siam Taco Co., Ltd., the franchise operator of Taco Bell in Thailand, added: “Taco Bell is committed to strengthening our leadership as Thailand’s number-one Mexican-inspired fast-food brand. Partnering with ThaiNamthip Coca-Cola enables us to reach more consumers and deliver the combined strengths of two world-class brands. Taco Bell continues to adapt flavors to suit Thai palates while staying true to our global favorites. Signature menu items, such as tacos made with our aromatic, crisp tortilla and high-quality ingredients sourced from trusted origins, are complemented by burritos, quesadillas, Crunchwrap, desserts like Cinnamon Twist, and more, offering a fun and satisfying dining experience. Guided by our ‘Live Más’ philosophy, Taco Bell invites everyone to explore new flavors, share enjoyable dining moments, and create memorable experiences. Our promotions and activities with Coca-Cola further elevate the dining experience and deliver even greater value to our customers.”

Throughout October, in celebration of National Taco Day—traditionally observed on the first Tuesday of October and a special occasion for taco lovers worldwide—Taco Bell is inviting everyone to enjoy a variety of taco menu options and join the fun #TacoChallenge on social media. The challenge encourages consumers to showcase the “right way” to enjoy tacos without spilling by tilting the head at a 45-degree angle and biting into the taco’s corner, allowing them to fully savor the bold Mexican flavors in every ingredient wrapped inside the tortilla. All dishes are complemented by refreshing Coca-Cola beverages, available at Taco Bell restaurants nationwide and through delivery platforms, giving consumers a complete and enjoyable dining experience while sharing their fun moments online.

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