ThaiNamthip Coca-Cola Joins Forces with Lucky Suki to strengthen position in the Sukiyaki Buffet Boom

ThaiNamthip Coca-Cola Joins Forces with Lucky Suki to strengthen position in the Sukiyaki Buffet Boom 
Partnership brings world-class beverages to 34 branches, pairing premium menus with refreshing fizz and unbeatable value

ThaiNamthip Coca-Cola is strengthening its presence in the growing sukiyaki buffet segment, expanding into the popular sukiyaki and yakiniku restaurant market. The company has partnered with “Lucky Suki” and “Lucky BBQ” to serve Coca-Cola beverages across 34 branches under the “Lucky” brand. This collaboration aims to enhance the dining experience by pairing high-quality, affordable buffet menus with globally renowned, refreshing beverages. Emphasizing the “Value for Money” concept, the partnership unites premium ingredients and beverages at accessible prices to deliver outstanding customer satisfaction and drive sustainable business growth.

Mr. Tanaporn Khositaphai, Senior Vice President – Commercial, ThaiNamthip Corporation Public Company Limited, The main bottling partner of The Coca-Cola Company in Thailand said: “ThaiNamthip Coca-Cola is committed to building long-term success with our partners through strong and enduring relationships, while continually expanding collaborations with new partners. We are delighted to work with Lucky Suki and Lucky BBQ, fast-growing buffet brands that resonate with consumers of all ages, by serving Coca-Cola beverages at every branch, with unlimited refills available for just 39 baht. This pairing enhances the enjoyment of delicious menu items with the refreshing fizz of one of the world’s most loved beverage brands, at an affordable price. It aligns perfectly with Lucky Suki’s strategy of delivering value for money through high-quality food and beverages. We believe this partnership will combine the strengths of two popular brands that truly connect with Thai consumers and drive growth in the thriving sukiyaki buffet market. ThaiNamthip Coca-Cola is ready to continue supporting joint campaigns and special activities in the future, adding vibrancy to the sukiyaki buffet industry and fostering long-term success together.”

Ms. Rosarin Tiyavarapan, the board of directors of Miracle Planet Co., Ltd., owner of the “Lucky Suki” and “Lucky BBQ” brands, said: Lucky Suki is a young, fast-growing sukiyaki brand. Our mission is to develop buffet-style restaurants that offer the finest quality ingredients, excellent service, and modern dining spaces, delivering value for money not just through low prices, but by ensuring customers are fully satisfied with every meal. The ‘Lucky Suki’ brand features modern Chinese-style sukiyaki starting from 219 baht, while ‘Lucky BBQ’ offers yakiniku-style barbecue starting from 299 baht, with more than 100 delicious menu items to choose from. Partnering with ThaiNamthip Coca-Cola brings together the strengths of a globally trusted beverage brand known for quality, perfectly complementing Lucky’s differentiation in offering value-for-money sukiyaki and barbecue with quality ingredients. This collaboration will help us achieve our goals, delight customers, and share the joy of dining, ensuring they leave with the feeling of having enjoyed a truly ‘lucky’ experience. When it comes to value, Lucky Suki and Lucky BBQ are top of mind.”

Currently, “Lucky Suki” operates 25 branches, while the new “Lucky BBQ” brand has nine outlets. Open daily from 10:30 a.m. to 2:00 a.m., all branches serve refreshing Coca-Cola beverages with unlimited refills for 39 baht. Available selections include Coca-Cola Original Taste, Coca-Cola Zero Sugar, Sprite Zero Sugar, Fanta Orange, Fanta Strawberry, and Fuze Tea, offered in both current and upcoming locations.

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