ThaiNamthip Coca-Cola and The Pizza Company Extend Strategic Partnership
Introducing pizza combo sets with “Coke” and supporting the rollout of The Pizza Company Express, a new business model designed for Grab & Go consumers.
ThaiNamthip Coca-Cola has strengthened the partnership with The Pizza Company by renewing the commercial collaboration agreement, marking 10 years of a successful business alliance. The agreement covers the distribution of Coca-Cola products at all The Pizza Company outlets nationwide, along with future joint marketing campaigns, reaffirming the strong partnership between the global beverage leader and Thailand’s top pizza brand under the Minor Food Group. By leveraging combined strengths, the two companies continue to deliver enjoyable dining and refreshing experiences to consumers. Recently, “The SOLO Box,” a single-serving pizza paired with Coca-Cola, has been introduced, designed to meet the growing lifestyle trend of individual dining. The Solo Box is now available at over 400 locations across Thailand. Additionally, the partnership supports the rollout of The Pizza Company Express, a new business model designed to target the Grab & Go consumer segment.
Mr. Tanaporn Khositaphai, Senior Vice President – Commercial, ThaiNamthip Corporation Public Company Limited, the main bottling partner of The Coca-Cola Company in Thailand, said, “ThaiNamthip Coca-Cola is committed to further strengthening our successful partnership with The Pizza Company. As a business ally, we provide one of the world’s most beloved beverage brands, Coca-Cola. We not only deliver high-quality beverages but also work together to elevate the full dining experience by pairing the delicious taste of pizza with the unique refreshment of Coca-Cola that everyone loves. We support joint activities and marketing campaigns to drive mutual business success across both dine-in and delivery services. Our seamless beverage delivery to every outlet meets international standards, covering both bottled products and fountain systems tailored to The Pizza Company’s service channels. Additionally, we design collaborative promotions that align with diverse consumer lifestyle trends, aiming to consistently provide our customers with enjoyable taste experiences and refreshing moments.”
Mr. Patt Pongwittayapipat, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited, stated, “The Pizza Company is proud to continue the partnership with ThaiNamthip Coca-Cola, combining the strengths of two renowned brands to deliver deliciousness nationwide. We believe that leveraging the expertise and global operational standards of our partner, along with a deep understanding of consumer behavior and needs, and adapting our strategies accordingly, will drive success and elevate our pizza offerings paired with quality beverages to suit diverse lifestyles. Our menu and promotions cater to a wide range of consumers—from young adults and families to solo diners seeking satisfying single-serving meals. Popular sets like the BiTE Box Set and The SOLO Box, paired with Coke, offer great value. Recently, we launched ‘The Pizza Company Express,’ a Grab & Go service providing freshly made pizzas within 5 minutes, with the latest branch at Big C Ratchadapisek. We remain committed to innovating our service and collaborating with ThaiNamthip Coca-Cola to deliver enjoyable experiences and happiness to consumers across Thailand.”
Consumers can enjoy the delicious combination of pizza and refreshing Coca-Cola beverages, including Coca-Cola, Coca-Cola Zero Sugar, Sprite, and Fuze Tea, every day at The Pizza Company, The Pizza Company Express across 429 outlets nationwide, as well as through delivery services.
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