Our journey towards sustainability continues to move us closer to realizing our “World Without Waste” global vision, with the recent introduction of rPET (recycled PET) bottles. As a leading beverage company, we actively play a role in post-consumer packaging collection and recycling to promote packaging circularity and lead the way in creating environment sustainability in Thailand.

To mark the launch of rPET bottles, our executives led by Khun Ignace Courthouts joined the launch event to create awareness of how rPET helps close the loop on packaging. We work with our customers in modern trade channels to launch rPET to create awareness and adoption behavior amongst consumers, before rolling out to more strategic channels next year.