The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip plc, and Coca-Cola (Thailand) Ltd., in collaboration with the key partner Trash Lucky Co., Ltd., has scaled up the fourth consecutive year of the ‘‘Coke Recycle Me with Trash Lucky” campaign. This year’s campaign features extended partnerships with existing and new retail partners for drop-off locations, recycling partners, and prize sponsors, resulting in a total of more than 80 drop-off locations across Bangkok, Nonthaburi, Pathum Thani, Phuket, and Songkhla. This year’s campaign aims to promote activities in universities with prizes including an electric car and IT gadgets as monthly prizes, totaling more than 4,400 prizes worth over 2 million baht. Additionally, participants can earn quick rewards through point redemption for special ‘Coca-Cola’ limited edition premiums and LINE MAN RIDE discounts for consumers to transport recycling materials to drop-off locations.

The 2024 campaign features added recycling drop-off locations as a result of an extended partner network. A new partner, Siam Piwat Group and LINE MAN joined the group of existing partners - Indorama Ventures, Thai Beverage Can, Big C Supercenter Plc., CP Axtra (the operator of Makro and Lotus’s), The Mall Group Co., Ltd. and The Shell Company of Thailand. The expansion of drop-off locations in the Southern Thailand from Phuket to Songkhla is driven by HaadThip plc., Coca-Cola’s bottling partner. Consumers can participate in the campaign through Mahidol University, Chulalongkorn University, King Mongkut’s University of Technology North Bangkok and Prince of Songkla University Hat Yai Campus, where recycling bins will be installed, and activities will be organized to encourage people to recycle.

The ‘‘Coke Recycle Me with Trash Lucky” campaign offers more than 4,400 prizes worth more than 2 million baht for participants to redeem or win. ‘Coca-Cola’ is the main sponsor for prizes including ones that aim to incentivize Gen Z to participate. Prizes include a grand prize of an electric car and monthly prizes such as iPhones, iPads, Nintendo Switches, and gold. These prizes will be awarded throughout the six-month campaign running from July 1 to December 31, 2024. For participants seeking quick wins, they can redeem points for ‘Coca-Cola’ limited-edition premiums and discount codes for LINE MAN Eco and LINE MAN Bike, help facilitate access to collection point.
To read more about the campaign and prize redemption, please visit the official website at https://trashlucky.com/recycleme