The Coca-Cola System in Thailand Joins the Celebration and Torch Relay for the 2025 SEA Games and ASEAN Para Games, Energizing the Nation with “COKE – Unleash the Fizz. Go All Out for Thailand.”

The Coca-Cola system in Thailand—comprising ThaiNamthip Corporation Public Company Limited, HaadThip Public Company Limited, and Coca-Cola (Thailand) Limited—joined nationwide celebrations and the torch relay for the 2025 SEA Games and ASEAN Para Games as an official partner of the region’s premier sporting events. The relay was held simultaneously across four host provinces: Bangkok, Chonburi, Nakhon Ratchasima, and Songkhla. More than 500 executives and employees participated, led by Mr. Ignace Corthouts, President, ThaiNamthip Corporation Public Company Limited; Mr. Harith Chirabandhu, Executive of HaadThip Public Company Limited; and Ms. Reetima Rakyan, Vice President and General Manager for Thailand, Laos, Vietnam, and Cambodia at Coca-Cola (Thailand) Limited

To further build excitement and encourage nationwide support for Thai athletes, the Coca-Cola system is rolling out extensive visibility for “COKE – Unleash the Fizz. Go All Out for Thailand.” across partner retail channels, nationwide distribution trucks, and social media platforms. This visibility initiative aims to unite the public in cheering on Team Thailand as the nation hosts the 33rd SEA Games and 13th ASEAN Para Games, while providing refreshments for athletes and spectators throughout competition venues.

This initiative reflects the Coca-Cola business in Thailand’s long-standing commitment to supporting sports development, expanding opportunities for Thai athletes, and fostering public engagement. It invites people across the country to join in supporting Thai athletes in every discipline and at every competition venue, encouraging them to achieve success and showcase Thailand’s pride on the regional stage.

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