SPRITE™ rolls out the ‘Irresistible Taste’ campaign

SPRITE™, the iconic lemon-lime flavor drink under the beverage portfolio of Coca-Cola Thailand, revealed its new ‘Irresistible Taste’ creative global campaign centered on the product’s new, delicious taste - encouraging trial amongst Gen Z consumers.

Keeping cool in heated moments

The successful launch of the Sprite ‘Heat Happens’ global platform in 2022 encouraged people to ‘stay cool’ in tension-driven or physically heated moments. Leaning on the insight that people, especially the Gen Z-ers, live in a more heated world than ever, Sprite actively invited people to enjoy a refreshing ice-cold Sprite drink and keep their cool instead.

Sprite No Sugar, the latest formula, comes in lemon-lime flavor and with an irresistible taste, now available at modern trade outlets, traditional stores, and e-commerce channels across Thailand. To stay up to date on what is coming, check out the official Facebook, Instagram, and Twitter channels of Sprite Thailand or visit the official channel at https://www.facebook.com/THSprite