ThaiNamthip has supported Thai street food businesses to debut Foodmarks campaign in Thailand as the first country in the region. This campaign highlights unique “COKE with food landmarks” in renowned street food sanctuaries in Thailand. Offering promotions to increase in-store traffic by 20% throughout the campaign.

Mr. Tanaporn Khositaphai, Senior Vice President – Commercial, ThaiNamthip Ltd., said, “One of ThaiNamthip’s missions is to put customers at the heart of everything we do. The local food businesses are part of our key customers. Our commitment is to help them boost sales by providing world-class beverages, in-store promotional activities, and relevant media. We believe that ‘Coke’ enhances the joy of every meal, driving our global ‘Coca-Cola’ Foodmarks campaign in legendary street food paradises across Thailand. We have partnered with more than 70 street food operators including Banthat Thong Road, Nimmanhaemin Road in Chiang Mai, and Nakhon Ratchasima.”

Additionally, ThaiNamthip supports various promotional activities for partners through strategic collaboration with Coca-Cola Thailand including promotional media, Foodmarks signages, benefits, and discount codes through food delivery services are also available. We collaborate with celebrities and KOLs to create engaging content, organize special activities with consumers, and provide online and offline media to reach over 26 million consumers nationwide.