Marketing Manager - Local Cash & Carry

Responsibility :

• Lead & develop channel strategy in Local Cash & Carry portfolio and define growth driver by customer in order to develop assigned channel and initiatives of the rights to win achieve business KPIs.

• Initiate product distributions with availability of pack-size together with determine pricing and promotion across channels.

• Identify distribution and channel opportunities and gaps for Category to recommend tailored channel plans in-line with overall business/marketing strategy.

• Initiate KO thematic and Customer specific plan or corporate theme into action and execution through In-store activities.

• Translate Brand plan into perfect execution and activation guidance to ensure alignment of Brand strategy eg. NPD, Exclusive Campaign, POSM, Premium, Event and coordinate project timelines from ideation to launch and ensure overall able to successful as expectation.

• Ensure shelf share/decoration and merchandising space with activity plan to provide actionable in-store solutions based on a clear understanding.

• Work in closely collaboration with Brand team, Operation team, Category & Insight team, Sales leader to prepare the annual calendar of plan to implement in the market.

• Visit customer with sales team for business review, JBP.

• Make sure for pricing alignment across Cash&Carry & Traditional Trade Channel to avoid price conflict.

• Delivering and managing channel investment to controlling cost and budget for all related activities.

• Measure effectiveness and value of campaign and activity and flagging underperforming area and present actionable insights and recommendations.

• Market survey for checking product selling prices in various related channel including competitors movement.

Qualification :

-Bachelor or Master degree in Business, Marketing.

-Minimum 5 – 7 years experiences in Trade Marketing, Key Account, Channel & Category development.

-Strong knowledge and demonstrated experience of leading different kinds of shopper.

-Able to work with multi-cross functionally team at all levels.

-Understands implications of actions on the brand , channel and business

-Good communication skills both ENG/TH

-Strong and confident communicator.

-Able to work under high pressure